Distribution channel is the important part of marketing, which has the nature of slow-establish process, long-term efficiency and unsureness of control.
"The travel packages encourage people to spend more time, more dollars," says Betsy Illium, director of sales and marketing at New York's Dailey-Thorp Travel.
When Carlson's marketing arm arranges an event for a client (to celebrate an anniversary, say), the group's Carlson Wagonlit travel agents make the necessary bookings for those invited to the event.
Compared with cruel competition fact, the marketing of the samshu trade is still at the starting stage, a lot of marketing theories have not got very good application in the samshu trade.