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Hamdi Ulukaya: The anti-CEO playbook

A cold January day of 2005, I took one of my most important drives of my life.

I was on this road in upstate New York,trying to find this old factory.

The day before,I received a flyer in the mail that said, "Fully equipped yogurt plant for sale."I threw it in the garbage can.

And 20 minutes later,I picked it up and called the number.

The plant was 85 years old,and it was closing.

So I decided to go see it.

At this time,I wasn't sure where this road or my life was going.

I owned a small cheese shop but really hated business.

But the hills and the roads and the smells are all familiar.

I grew up in Turkey,in a similar environment,near the Kurdish mountains.

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