Lenovo Group Vice-President Li Lan exchanged souvenirs with Mark Fisher,
managing director of the NBA’s Beijing office. Lenovo established a partnership with the NBA,
the latest effort by the world’s third-largest PC manufacturer
to raise the international profile of its brand. The deal, which establishes
a long-term marketing partnership, was announced in Beijing.
It is the latest bid by the world’s third-largest PC manufacturer
to raise brand awareness through sports events. Lenovo Group Vice-President Li Lan
exchanged souvenirs with Mark Fisher, managing director of the NBA’s Beijing office.
Lenovo Group 联想集团
Vice-President 副总裁 vice- 副职