《孙子兵法》:有史以来最伟大的战略书 'The Art of War': The greatest strategy book ever written | Roger Martin

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最近扫黑剧《狂飙》爆火,剧中的高启强,是一个喜欢研究《孙子兵法》的人。抛开善恶,他能从一个鱼贩变身成为黑道大佬,和他精于钻研谋略是分不开的。《孙子兵法》是春秋末期古代大军事家孙武的经典著作,是世界三大兵书之一,是自古以来王侯将相们爱不释手的必读书籍,同时还是很多跨国公司高管眼里的商战宝典。

Some people, when I wax eloquent about "The Art of War", say reading that is not as good as doing an MBA.

And I would say, it's a bit of apples and oranges.

I think it's this broad philosophical book that MBA students would be well advised to take on and read in business school and say, "If I step back from that, could I get a better perspective on how to use this?"

The great military strategists, the Sun Tzus and the von Clausewitzs, head away of conceptualizing the competition between forces.

They saw the best result of military strategy is not having a war.

Strategy in business is a relatively new enterprise.

It really only came into existence in the late 50s, early 60s, and it was an offshoot of military strategy.

People think business and war is all about the numbers, and analyzing everything, and quantifying everything. And it's not.

In military strategy, they're really two actors that attention was paid to: One is ourselves.

How strong is our army?

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