Welcome to Mercedes-Benz at the 2020 CES!
The technology is of course the substance and the core for a future vehicle like this, but the beauty, the aesthetics, is just as important.
The Avatar film is focused on the ideas of sustainability and our connection to nature as human beings and how we have to defend that.
I'm a finance guy by training, actually.
So I know that resources are always limited, including those of our planet.
To preserve nature many things need to change and we are determined at Mercedes to take responsibility.
The more we learned about what each other were trying to do, the more it seemed like a natural fit.
It's all about authenticity.
And the team that Jim has at Lightstorm has been about pushing technology, you know, not taking no for an answer.
We get that next frontier and create an experience that is second to none.