Samsung's Belief: Meaningful Innovation for the People

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It was 1969 and Man had just traveled to the moon.

Everyone was staring at the heavens and aiming for the stars except Samsung.

We had started our little company in the same year and amidst all the talk of the moon, we were thinking more about the earth.

If Man could defy such barriers in the pursuit of such extraordinary dreams, then didn't someone have to do the same thing for people's ordinary lives?

And didn't that someone have to be Samsung?

We have found our purpose.

To do the right thing for the people and eventually mankind.

To free people from their daily chores by making wonderful, reliable washing machines.

To help families share more moments together by building great TVs.

To keep people close, by always having them in your hand.

And so, for 50 years, we found joy in making the right products for the right reasons.

And overcoming all obstacles.

This year, we have been looking up at the moon.

It reminds us of where it all began.

But it's still only our second favourite place in space.