汽车业未来焦点：安全与舒适

Some of the highest tech at this year's Consumer Electronics Show is all about keeping you safe in your car. The iris system, for instance, monitors everyone in your car.

It can alert drivers if they seem drowsy, or can keep track of babies in the back seat, and warn drivers when things look dicey. Cameras are everywhere today, and their number increases regularly every single day.

It is literally a public space, if, think about it, if you're sharing a vehicle, it is more of a public space similar to when you walk into a bank or a movie theater or even this space in here.

Other devices monitor drivers' behavior behind the wheel. The Affectiva car camera algorithms work in a way that's similar to online services like Amazon which recommend products based on browsing habits.

Its cameras track drivers and passengers' activity, recording things that catch their eye and places they stop. The system could offer coupons or discounts at restaurants and other businesses along the way.

By the where a captive audience now in what is potentially an entertainment hub. Not always do we want to be entertained necessarily, right?

So it's really important to understand what the needs are of the people, of the vehicle, and how they're reacting to the environment, so you can then adapt the experience to those needs.

It's all part of a shift to customize the driving experience, looking to a future where the drivers' top priority isn't driving. In a world where cars are truly self-driving, there is no steering wheel anymore.

There is no human driver anymore. In that fully autonomous future, there is no backseat as such anymore, right? It's basically passengers in a vehicle that sometimes even by industry refer to as an entertainment hub.

Some other tech is going in the opposite direction, trying to protect drivers' anonymity while helping to keep them safe. If you compare two cameras, it has lower resolution,