How IKEA gets you to impulsively buy more

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双十一就要到来了,各位已经攒好钱准备在当天剁手血拼了吗?

其实除了某宝某东,还有一个地方,只要你去了就控制不住自己地想要买买买。

宜家就是这么一个神奇的地方,然而它的魔力究竟在哪里呢?就让我们一起来看看这则科普小视频,一探究竟吧!

Alright say you've written a list and gone to the store.

But you quickly start buying things that you didn't plan on.

After all fresh produce would be nice.

And these look good.

Half off?

Why not!

Wait!

Why is it so hard to stick to a shopping list?

Researchers estimate that half of consumer spending is unplanned.

Sometimes it's stuff you just forgot to put on your list.

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