Dan Gross: Why gun violence can't be our new normal

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Dan Gross: Why gun violence can't be our new normal

OK, so, confession:

I've always been weirdly obsessed with advertising.

I remember watching Saturday morning cartoons,

paying more attention to the commercials

than to the shows,

trying to figure out how they were trying to get inside my head.

Ultimately, that led me to my dream job.

I became a partner at a big New York ad agency.

But then, all of that suddenly changed on February 23, 1997,

when my little brother Matt was shot in the head

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