How a Melancholy Egg Yolk Conquered Japan

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This is Gudetama. It's an egg yolk with a little butt crack.

Gudetama looks like a character someone gave up onit has limbs but no fingers or toes; it has a mouth but no teeth.

And yet, people can't get enough of it.

You can find it on backpacks, cups, airplanes, credit cards, and it even has its own theme cafe.

But Gudetama's cute looks aren't the driving force behind its insane popularity.

Its main attraction is its lazy personality.

" Can I go home now? "

" You're the star of the show. . ."

Gudetama comes from a Japanese company called Sanrio.

You might have heard of them.

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