If you’re in a theater during previews, and you see this … . … you know to expect a comedy movie.
If you see this — you know it’s going to be action. Make the letters a little skinny — and boom.
It’s sci-fi. You know this one's going to have fast cars...
This one’s going to have Michael Cera… . … and this one’s gonna be a rom-com. You don’t even need the music to know it.
But what about this? This typeface — Trajan – is probably one of the most popular movie poster fonts ever.
You can see it in Crouching Tiger, Hidden Dragon, Double Jeopardy, Letters from Iwo Jima, It’s everywhere.
So how did it get there? I'm Yves Peters, I am a graphic designer who has been writing professionally about type
and typography since about 10 years. Yves has looked at a lot of posters.
And a few years ago, he started to notice a trend. I started clicking, clicking, clicking, and didn't know where I started because I ended
up looking at about 16,000 posters. Yeah.
