传统健身房遭遇流媒体打卡健身挑战(3)

Social community is a large part of the reason Rachael Lawton, a 38-yearold finance director based in Columbus, Ohio, has been taking Anderson's classes virtually for almost a year.

With two children and a full-time job, Lawton found that streaming made maintaining a regular fitness routine feasible.

She started sharing her workout experiences online to help other parents in similar situations.

"They need to know that there is another mom out there that gets everything done and makes time to work out," she says.

"It is possible. "

Kayla Itsines of the SWEAT app has more than 9 million followers on Instagram.

Like Peloton's founders, she was one of the first to realize the potential of offering at-home workouts built around an online community.

Her wildly popular Bikini Body Guide program, which costs $19.99 per month, has catapulted Itsines to superstar status; she sold out a stadium with her live boot-camp workout session in 2016 and has released books based on her program.

Knocked Up star Katherine Heigl praised the BBG program on Instagram for helping her get back into shape after giving birth in 2016.

"I found a fantastic app called #sweat that features several different #bbg programs you can choose from and makes it incredibly easy to do anywhere, which for me means in my bedroom," Heigl wrote.