What makes a truly great logo

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Logo是传达及分享品牌的价格的媒介工具,并非仅作为一个花哨的图形。无论Logo的形态如何,最终都会通过一个图形来向大众传播其品牌价值、产品内涵和品牌理念。带你揭秘logo的重要性!

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This is Michael Bierut.

I'm Michael Beirut. I'm a graphic designer.

You might be familiar with his work, but interestingly he thinks that logos are just kind of overrated.

I'm actually often very ambivalent about them.

Let's back out a second, what is a logo?

Basically the face of a company.

Some are beloved. Some. . . the swastika is a logo and it's reviled. You know?

They have to work at tiny sizes, and huge, there are three specific types.

First type is the workmark.

The wordmark is the easiest one, and it's the one we're all the most familiar with.

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