That combination of online shopping, COVID shutdowns, resupplying things that were out of stock, and the holidays together have all combined into what, you know, really is a crisis of shipping and a crisis of consumer products.
The customers can buy his products and check what's for sale using their Smartphones, while operators can find out when and what products are out of stock allowing them to route trucks more efficiently.
He loved to be told that one of his imaginary products was temporarily out of stock and he would faithfully promise to call again at some future date, but of course he never did.