表面化

As a kind of design of promotion flackery, the design of real estate description focused on the apparent functions but ignored the study of systematic theories which even was blank in the past.

楼书作为促销宣传品一支，以往只重视其表面化功能而对其本身缺乏理论系统研究，甚至是一个白。楼书进入我国时间比较晚，但是发展迅猛。