Regenerative products could be a hard sell, because the concept is tough to define quickly, says Julie Stanton, associate professor of agricultural economics at Pennsylvania State University Brandywine.
It has become a harder sell, he says, because of fears of organised crime and migration, quite apart from the unrelated controversy about a future membership of Turkey.
So, it's more of a hard sell for a soft sail, and a soft sell for a hard sail, and a boat face for both sell that may or may not sail or tunnel its way in the history.
I mean, it breaks even as a pizzeria, which was a hard sell to the board because it was like, we've got to spend a whole chunk of money building a pizzeria that will make no money.
And I think at this point, since everyone else around them is getting these outrageous things, sometimes you have to do the hard sell on our family's going to do it this way this year.