The Beckham children are part of the brand too.

贝汉的孩子也成为品牌的一部分。

So if you want to bend it like Beckham, maybe focus on playing midfield or offense.

因此如果你想像小贝一样藐视脑震荡这类疾病，也许应该集中打中场或者前锋。

The latest addition to Team Beckham reverses the pattern with the unusual, yet heard-of, first name Harper.

贝汉的新家庭成员的名字叫哈珀，这个不同寻常却又听过的名字颠覆了家庭的取名方式。

And all of this secures Beckham's brand exposure in soccer and the US for the foreseeable future.

这一切保证了在可预的未来，贝汉的品牌得以在足球界和美国曝光。

But growing up, I admired a different sort of athlete. I didn't just want to bend it like Beckham.

但在成长过程中，我欣赏的是另一种运动员，我不只想要像贝汉那样踢出香蕉球。

Beckham made his league debut for Manchester United when he was 19.

贝汉 19 岁时初次亮相在曼联。

Beckham quickly realized he could create value with his image.

贝汉很快意识到，他可以用自己的形象创造价值。

It's come down to three consistent things through which the Beckham brand is delivered.

贝汉品牌划分为三个连续的部分。

I didn't just want to bend it like Beckham.

我不只是想像贝汉那样弯曲它。

Beckham is the kind of guy that drops passes.

贝汉是那种会传球的人。

Rashad Bademan, the hamstring, Beckham, the ankle.

拉沙德·巴德曼（Rashad Bademan）腿筋受伤，贝汉（Beckham）脚踝受伤。

It's the flowers in Beckham against that Jacksonville secondary.

这是贝汉对阵杰逊维尔中学的花朵。

Andy Milligan is a brand consultant who wrote the book on Brand Beckham.

安迪·米利根是一位品牌顾问，同时也是《贝汉品牌》一书的作者。

Beckham, the smart British football superstar, is enjoying a striking popularity among adolescents.

相貌英俊的英国足球巨星贝汉在年轻人中广受欢迎。

He passed to Beckham on the edge of the penalty area.

【pass】他把球传给在禁区边缘的贝汉。

I mean, when Beckham is part of your story, you need to write a new book.

我的意思是，当贝汉成为你故事的一部分时，你需要写一本新书。

I don't know how they do it with Aguilar, Bateman, Beckham in the rotation.

我不知道他们如何在阿吉拉尔、贝特曼、贝汉轮换的情况下做到这一点。

The other thing to say about Brand Beckham is that it is very much a phenomenon of its time.

另一件关于贝汉品牌的事，是它更像是那个时代的潮流。

And Beckham isn't just selling himself, his whole family is part of the story.

贝汉不仅是在销售自己，他的整个家庭都在其中。

Beckham led his team to victory.

【lead】贝汉带领球队取得胜利。