The catchline - "Come to where the flavour is…come to Marlboro Country" - instantly brings to mind the brand that elevated the product to a completely different level.
广告语——“
,
入万宝路国度”——瞬间给
们带
这个产品截然

同的意境。
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代表角色 The Marlboro Man or Joe Camel would remember tobacco companies had their hands really tied when it came to presenting their product in a positive light and making people want to smoke Marlboros by showing them a cool cowboy.
就像“
宝路
”或“乔·骆驼”一样,烟草公司曾被严格限制,无法以积极
方式展示他们
产品,也无法通过展示一个酷牛仔来让
们想抽
宝路香烟。
Business