This is loss aversion at work.

损失规避起作用了。

When you avoid a task, it's called task aversion or procrastination.

当你逃避项任务时，它被称为任务或拖延症。

We like art but have an aversion to museums.

我们喜欢艺术，但博物馆。

The Founders had an aversion to large standing armies.

国建国者庞大常备军。

Ellsberg, who died on June 16th, called the behaviour ambiguity aversion.

埃尔斯伯格于6月16日去世，他称这种行为是对模糊性。

Bolton has continued to reiterate his aversion to diplomacy with North Korea.

博尔顿反复表明了他对与朝鲜外交。

But it can also include an aversion to bumps, clusters, blobs and bubbles.

但它也可以表示对堆密集肿块、斑点和泡泡。

I didn't have an aversion to them because I was hanging out with my friends.

我并不是讨这类课，因为我只是和朋友们起去上。

The answer lies in a phenomenon known as loss aversion.

答案在於 損失規避 (loss aversion) 現象。

Is it going to be loss aversion?

会是损失吗？

" Moist" is part of a phenomenon known as word aversion.

对“潮湿”词反感，是词语现象个例子。

Matt Salinger resisted requests to issue e-books for years, knowing his father's aversion to the internet.

多年来，马特·塞林格直拒绝发行电子书要求，因为他了解父亲讨互联网。

Another study analyzed how loss aversion can help incentivise employees.

另项研究分析了损失规避是如何帮助激励员工。

People think loss aversion will have a small effect.

人们认为损失影响很小。

Now, it's impossible to completely avoid change aversion when you're making changes to products that so many people use.

虽然不可能完全避免改变带来反感, 尤其是改变了那多人已经熟悉产品。

On a smaller scale, loss aversion can lead to decisions like useless purchases.

在较小范围上看，损失可能导致像无用购买这样决定。

Loss aversion is the idea that we hate losing more than we enjoy gaining.

损失就是我们讨输钱程度远大于我们享受赢钱程度。

And it turns out, that aversion to chickens can be used against the insects.

事实证明，可以利用这种对鸡类感来对抗昆虫。

Understanding of loss aversion can help businesses and policymakers influence decisions.

理解损失规避可以影响企业和决策者们决策。

Other studies have postulated that the sunk cost effect can be explained by loss aversion.

其他研究假设，沉没成本效应可以用损失规避来解释。