Socrates goes further and defines rhetoric as a techne psychagogia, an art of leading or directing the soul, a kind of bewitchment that holds the listener's soul spellbound (261a).
And they found 2,000 witch trials and what they call 20,000 bewitchment narratives, which are basically like, you know, the beginnings of certain witch trials, depending on where they were located.
Under cover of the noise, Mrs. Poyser went into the back kitchen to send Nancy into the cellar with the great pewter measure, which had some chance of being free from bewitchment.