After the end of the Second World War, the U.S. was prosperous beyond the dreams of the Europeans and Asians whose economies had been destroyed by the war.
The way consumers now approach the process of making purchase decisions means that marketing's impact stems from a broad range of factors beyond conventional paid media.
The popular idea of cutting our emissions in half in 10 years only gives us a 50 % chance of staying below 1.5 degrees, and the risk of setting off irreversible chain reactions beyond human control.