LIKE a thirsty partygoer swigging from two different bottles, big Western brewers are simultaneously pursuing two strategies for growth.
像一个口渴的人

上两手各拿一瓶
痛饮,西方大的啤

商也
同时
定两套发展战略。
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A brewer had built it early in the 'period' craze, a decade before, and there was a story that he'd agreed to pay five years' taxes on all the neighboring cottages if the owners would have their roofs thatched with straw.
这座房子是十年前
位酿酒商在那个" 仿古热" 初期建造的,并且还有
个传闻,说
曾
应为所有邻近的小型别墅付五年的税款,只要各位房主肯在屋顶铺上茅草。
The mechanics differ — big trees capture sunlight by being tall and wide, while large brewers earn billions of dollars of profits by having a broad reach, attracting customers with low prices, large advertising budgets, and mild flavor.
然而两者机制不同,大树通过生长得更高阔以获取阳光,而大酒商获取几十亿美元的利润则是靠广泛的影响,用低廉的价格、温和的风味和大量的广告引诱消费者。
What they eventually find, is that the guy has an over-abundance of brewer's yeast in his digestive system, and it's basically turning his guts into a fermentation vat, converting carbohydrate sugars into ethanol, and getting him sloshed.

最终发现,这个人的消化系统中有过多的啤酒酵母,这本质上将
的胆变成了
个发酵桶,可以将糖类糖转化为乙醇,让
酩酊大醉。
To celebrate the launch of Heineken's newest product, Heineken Silver, the Dutch brewer commissioned The Shoe Surgeon to create a sneaker that embodied the identity of their smooth, easy-to-drink new beer, and he delivered.
为了庆祝喜力新产品“喜力星银”的上市,喜力公司委托“鞋子外科医生”设计出
款能体现新啤酒口感丝滑顺畅特点的运动鞋,于是这款鞋便诞生了。