The brewery's site was chosen in 1852 because of some cool caves that they used for storage, for its proximity to the Mississippi River, and for the large population of thirsty German immigrants.
When Diageo, a British drinks giant, built a brewery in western Kenya, it wanted to use local crops to make a beer cheap enough to compete with illicit home brew.
When the sale of alcohol was banned in 1920, many American saloons reinvented themselves as soda fountains, and breweries like Anheuser-Busch and Yuengling pivoted to producing ice cream.
Sienna O'Rourke, brand manager at Pressure Drop Brewing, an independent brewery in London, told CNN Business that the company's biggest goal was to improve the mental health and well-being of its employees.
伦敦独立酒企业Pressure Drop Brewing的品牌经理西恩娜·奥罗克告诉CNN商业频道称,该公司的最大目标是改善员工的心理健康,提升幸福感。
Similarly, microbrews, which invest in being odd, trendy, and strongly flavored, can persevere by attracting aficionados not swayed by the marketing and lower prices of larger breweries.
The brewery also aims to use local plants. The abbey has planted hops and herbs in its garden, where they discovered an old cow bone used to make beer.
Once, in spite of our great endeavour, the technology adopted by my brewery couldn't efficiently prevent the beer component from going bad when the temperature was beneath 10 degrees centigrade.