This quirk is called the sunk cost fallacy.

这种怪癖被称“沉没成本谬误”。

That’s Dr Catherine Loveday. So what’s a fallacy, Alice?

上述是凯瑟琳·洛芙迪博士教授的观点。那什么是谬误呢？

Mr Sharma falls for the hoary fallacy that economies compete with each other in the same way that companies do.

国家间的竞争和企业间的比拼一模一样。

This was the fallacy and the reasoning that I think lay behind his anger.

这就是激起他愤怒的推理和谬。

The challenge here is that it's easy to be seduced into the baseline fallacy.

但这很容易会导致基线谬误。

But this ties into a psychological phenomenon known as the sun cost fallacy.

这就牵扯到一个心理学概念：沉没成本谬误。

Hot hand fallacy is the concept of streaks.

热手谬误是关于手气的概念。

And then there's also this fallacy of correlation that our brain assumes is causation.

还有一种相互关联的谬误，们的大脑这就是因果关系。

The conjunction fallacy isn’t just a problem in hypothetical situations.

合取谬误并不只是在 假设情境中才会发生的问题。

Conspiracy theories and false news stories often rely on a version of the conjunction fallacy to seem credible — the more resonant details are added to an outlandish story, the more plausible it begins to seem.

阴谋和虚假新闻通常仗着一个合取谬误的版本，使之看似看信——在一个奇特故事中加入越是与们直觉相互呼应的细节，会使这个故事看起来更加真实。

Fortunately, as I've discussed in the past, that's a fallacy.

幸运的是，正如过去讨过的，这是一个谬。

Now, first I thought this was a pathetic fallacy where the weather reflects the mood.

首先，这是一个可悲的谬，天气反映情绪。

Oftentimes, a fallacy we make is thinking that we can force the unenforceable, believing that when we push hard enough, we'll eventually get where we want to go.

通常，们所笃信的一个谬是们可以强求无法做到的事情，相信当们足够努力时，们最终会到达们想去的地方。

The Sunk Cost Fallacy We stay because we have already been here for so long: because it's already far too late, given that we're 21, or 39 or 104.

沉没成本谬误们之所以留下来，是因们已经在这段关系中待了太久：因们已经 21 岁、39 岁或 104 岁，似乎已经太迟了。

Their books or songs may be touching and wise, but (in the parlance of criticism) it is a biographical fallacy to assume that the work reflects an artist's life or beliefs.

他们的书或歌曲可能充满智慧且感人至深，但作品反映了艺术家的生活或信仰是一种传记性谬误(用批评家的话来说)。

It encourages the audience, as David Mamet once articulated in his critique of Schindler's List; " To reward themselves for seeing that the villain's bad; and, in the liberal fallacy, of feeling this perception is a moral accomplishment."

正如大卫·梅梅特在批评《辛德勒的名单》时所表达的那样，它鼓励着观众；““了奖励自己看清坏人的坏处；并且，在自由主义的谬中，觉得这种感知是一种道德成就。

But he's fallen victim to this fallacy about the luddites, which is that they were technophobic; they wanted to stop progress itself which couldn't be further from the truth.

但他却陷入了关于 “卢德派”的谬之中，这种谬他们是技术恐惧症患者，他们想要阻止进步本身——这与事实相去甚远。

Researchers also say that negotiators have an assumption, which is a fallacy, that emotional expressiveness goes hand in hand with confrontation.

研究人员还说，谈判者有一个假设，这是一个谬，即情感表达与对抗是齐头并进的。

Furthermore, they need not remain true to their etymological roots, a belief known to linguists as the " etymological fallacy" .

此外，它们不必忠于词源学的根源，语言学家将这种知称“词源学谬误”。

To test the sunk cost fallacy, economists Hal Arkes and Catherine Blumer came up with an experiment using theater season tickets.

了检验沉没成本谬误，经济学家哈尔·阿克斯（Hal Arkes）和凯瑟琳·布鲁默（Catherine Blumer）想出了一个使用剧院季票的实验。