Some observers detect a whiff of greenwashing.

而一些观察人士察觉到了一丝“漂绿(一个组织展现表面或不诚恳关注环境表现)”味道。

The best way to describe it is maybe to refer to the word " greenwashing."

描述它最好方式可能是用“绿色清洗”这个词。

And 'greenwashing' is the word we're looking at.

" 而" 洗绿" 就是我们今天要讲词。

As a result, some banks have been accused of greenwashing, attempting to appear environmentally friendly without actually doing anything serious to protect the environment.

因此，一些银行被指责“漂绿”，试图表现对环境友好，而实际上却没有采取任何严肃措施保护环境。

People should be aware that sometimes what is called 'ecotourism' may actually be 'greenwashing'.

人们应该意识到有时候所谓“生态旅游”实际是“伪环保”。

But we'll talk about greenwashing some other time.

不过，关于“漂绿”话题，我们改天再聊吧。

Mr Franklin-Wallis wants you to buy less and recycle more, along with a crackdown on " greenwashing" (whereby companies make exaggerated claims about their environmental credentials).

富兰克林-沃利斯希望你能少买东西，多回收利用，同时打击“绿色清洗”(企业夸大自己环保资质)。

This year's greenwashing scandals, and investors' relaxed attitude towards them, have demonstrated an important truth: that there is money to be made from environmental investing.

今年漂绿丑闻，以及投资者对这些丑闻态度，证实了一个重要事实：环境投资是可以赚钱。

" Coca-Cola's recent announcement is yet another blatant greenwashing attempt from one of the world's worst plastic polluters, " said Kate Melges, who leads the Plastics Project at Greenpeace.

绿色和平组织塑料项目负责人凯特·梅尔吉斯说：“可口可乐最近声明是世界上最严重塑料污染者之一又一次公然‘漂绿’尝试。”

So why do people criticize greenwashing?

那么，为什么人们会批评“洗绿”呢？

Box-ticking is greenwashing, and greenwashing is dangerous.

形式主义做法是“漂绿”而已，伪装“绿色”形象是危险。

Greta Thunberg to skip 'greenwashing' COP27 climate summit in Egypt.

格蕾塔·通伯格将不参加在埃及举行‘洗绿’ COP27 气候峰会。

Such embellishment is known as greenwashing, and is a growing problem in the ESG industry.

这种美化被称为漂绿，在ESG行业中是一个日益严重问题。

Yeah, you know, sometimes there's this term greenwashing, and it just means to make something seem green so that you can just go ahead and do your original plan.

是，你知道，有时候会有“漂绿”这个说法，意思就是让某件事看起环保，这样你就能继续执行原计划。

That's now broadened hugely, and there's great concern about greenwashing so who's jumping on the bandwagon?

现在这个范围已经大大扩大，而且人们对“漂绿”有很大担忧，那么是谁在跟风？

Greenwashing describes attempts by a business to seem more environmentally friendly than they really are.

“漂绿”指是企业试图让自己看起比实际情况更环保。

And the headline uses the adjective 'greenwashing'.

标题使用了形容词“洗绿”。

So who is policing greenwashing companies?

那么，谁在监管洗绿公司呢？

When you buy from a company that is engaging in greenwashing practices, you are encouraging that behavior to continue.

当你从一家从事“洗绿”行为公司购买产品时，你就是在鼓励这种行为继续下去。

The cynicism of the asset managers and bankers was exposed as regulators cracked down on " greenwashing" .

在监管机构打击“漂绿”行为时，资产管理公司和银行家犬儒主义暴露了。