Corporate logos specify the metaphor to BRANDS ARE PEOPLE, revealing what allegedly inalterable traits are ascribed to such a metaphorical human being.

司标志指 BRANDS ARE PEOPLE 隐喻，揭示这样个隐喻性人被赋予哪些据称不可改变特征。

The stylized picture of a DNA helix next to the company name here instantiates the BRANDS ARE LIVING ORGANISMS metaphor and represents a company's values as an inherent and inalterable quality.

这里司名称旁边 DNA 螺旋程式化图片实例化 BRANDS ARE LIVING ORGANISMS 隐喻， 并将司价值观代表为在、不可改变品质。

The juxtaposition of present perfect and future tense points toward the inalterable nature of what is understood to be the brand's " core" and thus foregrounds this particular semantic component of the metaphor.

现在完成时和将来时态并置指向被理解为品牌“核心” 不可改变本质， 从而突出隐喻这特语义成分。