This might sound off-putting, but it supports Harrison's concept of the building — that the person approaching is intrigued and wonders what will be inside.
Saying that though, I do think as a society we're always really intrigued by the gory details of things, like say things that are in the newspaper and stuff.
Let's think of a number of ways of ordering food and drink that suggest intriguing and complex things about our identities: What we might order: a large mixed salad, accompanied by a plate of fries on the side.