Just like Sun, most hiking companions are current or recent university graduates who are enthusiastic about outdoor sports and possess in-depth knowledge of local mountain ranges.
But on the other hand, if more men, say, start buying skin care and more women buying, say, outdoor sports or mechanic gears, then, of course, eventually these markets might no longer be gender specific at all.
China's Covid-19 restrictions have forced urbanites used to international travel into the wild for escapist adventures, giving rise to a booming luxury camping and outdoor sports industry.