For in its most entropic, disordered state, franchise building is not about a shared universe, it's merely about recognizability, which leads us to the second key feature of Marvelization… I should start by giving you some context.

在其最无序的状态下，特许经营建设不是关于共享的宇宙，它只是关于辨识度，这将我们引向奇迹的第二个关键特征… … 我应该先给一些背景。

They are part of the wider memeification of our culture in which recognizability equals entertainment; where our attention is increasingly pushed into purposeless disorder, and where it becomes increasingly difficult to engage stories with commitment and sincerity.

它们是我们文化中更广泛的模化的一部分，在这种文化中，辨识度等于娱乐；在这里，我们的注意力推向无目的的混乱，难以投入和真诚地参与故事。

But I also felt like as a long term fan of " Star Trek, " that it was important to see some sort of recognizability, particularly in the character of Bones.

但我作《星际迷航》的长期粉丝，也觉得看到某种可识别性很重要，特别是骨头医生这个角色。