We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment.
It's almost as if he's having a go at the polite siennas and decorous burnt umbers of the drawing-room paintings he'd had to sell in the Hague and London.
They see the world increasingly as one vast, interconnected marketplace in which corporations search for the most advantageous locations to buy, produce and sell their goods and services.