South Korean officials might be helped by the wild popularity of Korean pop and television dramas and soap operas in the rest of Asia, part of the “Korean wave”.
This is an emotionally powerful film that isn't just very funny, but has a great way of really tugging at your heart strings without feeling too much like a soap opera.
My favorite experiment of this kind is the one that showed that the babies of women who watched a certain soap opera every day during pregnancy recognized the theme song of that show once they were born.
The result was a four-month period in which I could write almost nothing at all. What I did instead was drink beer, smoke Pall Malls, read John D.MacDonald paperbacks, and watch afternoon soap operas.