It's even true for other typefaces, like this one.

甚至其他字体也是如此，比如这个。

Burger King created this custom typeface called Flame, which is inspired by the shapes of its food.

汉堡王创造了这种 Flame 定制字体，灵感来自其食物形状。

Now, I want to talk to you about fonts, and why this typeface is perfect for this moment.

现在，我想和你们谈谈字体，什么这种字体非常适合这个时刻。

I want to step back and talk about an example of the typeface in use.

我想退后一步，谈谈使用中字体一个例子。

Now, at first, this is just nice poetic language, but it's also set in a typeface that's perfect for this moment.

首先，这是非常富有诗语言，其次它字体也非常适合那个时刻。

And this is what typeface designers do all the time to make typefaces work, every day.

这就是字体设计师每天都在做事情，让字体工作起来更，每一天。

I learned about serif and sans-serif typefaces, about varying the space between different letter combinations, about what makes great typography great.

我学到了关于serifff和san seri字体知识，还有改变不同字母组合间距，印刷式样之所原因。

Eventually, that overuse changed the kinds of movies that used the typeface.

最终， 这种过度使用改变了使用该字体电影类型。

It's become the typeface of horror movies, B-movies, and also the straight-to-video ones.

它已成恐怖片、B级片直接发行录像带电影字体。

Well, font family is another  way of saying typeface.

嗯，字体族其实就是字体另一种说法。

And they said, so one person said, it depends on the typeface.

他们说，有人指出，这取决于字体类型。

And this guy invented the italic typeface.

这个人发明了斜体字体。

And today we call this the italic typeface.

今天我们称其斜体字体。

Um, like, you know, we intentionally chose this like typeface.

呃，就是说，你知道，我们特选了这种字体。

A typeface for creating sparklines in text without code.

一种用于在文本中创建sparklines（微图表）而无需编写代码字体。

I believe the same typeface and title card is Civil War, if I'm not mistaken.

我相信，如果不弄错话，同一种字体和标题卡是内战。

Now imagine if astronauts had to use different typefaces and different systems for each component they had in the space shuttles.

现在想象一下，如果宇航员在航天飞机上使用不同字体和不同系统。

Use a clean simple typeface for signs.

【clean，cleanness】标示牌要选用整齐简洁字体。

3 The JORC Code mandatory elements are identified as numbered clauses in normal typeface.

1.3 JORC 准则强制性元素在普通字体中被标识编号子句。

The rise and fall of Trajan illustrates the downside of digital typeface.

Trajan字体兴衰说明了数字字体弊端。