With all the changes it's made over the last two years, Kia is not only betting big on the EV boom, but it's also banking on the lasting ripple effects of its rebranding efforts.
Participants who were asked how much power they had at work before making their bets staked more (and lost more) than people of similar seniority who were only asked about their roles after deciding what to gamble.
You can walk in the shadow of those that came before you, piece together your own take by replicating what you see, and then hone an edge by pulling in a different bet.
The year before the society had backed a costly flop called The History of Fishes, and they now suspected that the market for a book on mathematical principles would be less than clamorous.