The astonishing distrust of the news media isn't rooted in inaccuracy or poor reportorial skills but in the daily clash of world views between reporters and their readers.
But the answer is not to turn inward, to retreat into competing factions, distrusting those who don't look like… look like you, or worship the way you do, or don't get their news from the same sources you do.
There are dozens of other attitudes which can be changed from the longstanding mistrust between employers and employees, through the traditional belief that every gain for the boss is a loss for the workers.
There's so much information available to people online, and you just don't really know who to trust and who to believe, but you can trust the concierge.