By focusing on a number of high profile, charismatic icons such as the rhino, panda, whale and tiger, the WWF aims to communicate, critically important environmental issues.
Succulent poaching is often run by the same criminal syndicates involved in endangered Wildlife trafficking according to WWF South Africa, which is coordinating efforts to combat the poaching.
The campaign groups, WWF and the British Antarctic Survey, believe any conservation effort must start with an accurate baseline assessment of the size of populations.