TF1, the most popular French tv station, raised ad prices twice in a week for France matches, earning an estimated 9m euros as the home team reached the knockout stages.
When you've got games between, well, even club games, actually, you have a certain amount of tickets that the home team puts aside and they give to the away team to sell to their own fans.
In 1991, the league was set to start with 10 teams: 6 American, 1 Canadian, and three European: the London Monarchs, Frankfurt Galaxy, and Barcelona Dragons.