According to researchers, almost 40% to 95% of our total behavior pattern is driven by habits, which are subconscious acts that we tend to repeat in certain situations.
Though the psychological causes are still debated, there is a human tendency to over or under estimate the value of a reward based on its temporal proximity. This is often referred to as Temporal Discounting.
The phrase, mob mentality describes the tendency of people in a group to behave in ways that conform with others in the group rather than as individuals.