At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good engagement.
In some cases, this spawns entirely new industries, but most blue oceans emerge when a company alters the boundaries of an existing industry, as when Cirque du Soleil blurred the line between circus and theatre.
The wealth that flowed along these routes helped create a new, more prosperous, and powerful class of Scandinavians, whose members competed constantly with each other over trade routes and territory.