Capitalizing on the sharing economy fetish, she raised 2 million dollars from a cadre of drooling investors, purchased 300k umbrellas, and rented them out at train stations across 11 cities for a fee of $1 per half-hour.
The modern city consists of monstrous edifices and of dark, narrow streets full of petrol fumes and toxic gases, torn by the noise of the taxicabs, lorries and buses, and thronged ceaselessly by great crowds.
Its designers hoped it will be the taxi of the future not only in its French homeland, but in as many as 250 cities worldwide that might choose to use their waterways as a new echo friendly urban pathway.