There's no point denying that, certainly in the developed world, there's been a rise in consumer capitalism, that's just a truism, but thrift hasn't declined.
Alison mentions that once these basic needs were satisfied, people moved away from thrift into consumerism, the desire to buy 'luxury' products which were not absolutely necessary.
I thought vanity a sort of graceful flower for a young man to wear; as for extravagance -- the virtues of prudence and thrift were not in my own nature.
OK. Well, today we've been talking about the changing meanings of 'thrift', an idea connected to frugality - being careful not to spend too much money.
Nearly all the settlers were of native American stock into whose frugal and industrious lives the later Irish and German immigrants fitted, on the whole, with little friction.
The older of the two comes from the word 'thrive' etymologically, and described thrift as the ability to live well and to flourish, so it's that sense of human flourishing.
It seems the oldest definition of 'thrift' has nothing to do with saving money and is connected to the verbs 'thrive' and 'flourish' - meaning to grow or develop successfully.
Ideas about frugality and thrift changed again during the Second World War when the public was encouraged to avoid waste so that every material resource could go into the war effort.