It's a way of packing away the fear of death, because if you can create these reward-based, which eventually become punishment-based in the case of addiction, milestones and algorithms that the brain is running.
Her last word was a lash, but Theon dared not answer back in kind. Any insolence would cost him skin. " If my lady believes Lord Manderly wants to betray us, Lord Bolton is the one to tell" .