General goals like eating healthier or reading more are harder to stick with than concrete measurable ones, like quitting drinking soda or reading 20 pages a day.

与具体可目标相比，像吃得更健康或阅读更多这样总体目标更难坚持，具体目标比如戒掉喝苏打水或一天读20页。

If interest rates are low because desired saving exceeds available lucrative investment opportunities, then of course capital will flow to less profitable ventures instead.

如果利率低是因为相比可获得有利可图投资机会，人们想存钱更多，那么资本当然会流向利润较低企业。

A key finding of behavioral research is that people tend to experience unexpected losses more intensely than comparable gains. That can inform the timing of purchase prompts.

行为研究一个重要发现是，与可比较收益相比， 人们往往更容易经历意想不到损失。 这可以通知购买提示时间。

That's a pretty big reversal from you don't hold any of the cards just a few months ago.

这与几个月前你手中无牌可打局面相比，是一个相当大转变。