The feeling is that donanemab will get FDA approval before the end of this year and then it, too, will get a trade name or brand name, which I hope is easier to remember and pronounce than donanemab.
Some companies prefer a well known word, while others choose names from old stories or legends. There are also companies that invent new words for their brand or product names.
Every time we introduce a new product , or an old product with a different cover , color , and name that we present as new , people inside the company are the first to rush to buy it ---even when it's no good .