Blake Howard is the creative director of Matchstic, a brand identity firm in Atlanta.

布莱克·霍华德是亚特兰大品识别公司 Matchstic 的总监。

But lots of people set a lot of store in having a recognisable brand in their hand.

但很多人非常重手拥有一个识别的品。

Also some brands can recognize when the ink isn't their own and give you an error message.

此外，有些品以识别出不是他们自己的墨水并给您一条错误消息。

You're talking about Rekognition, Amazon's brand of face recognition software, which they cleverly spell with a K. This makes us concerned about other tasks that Rekognition is being used for.

你说的是 Rekognition， 亚马逊的人脸识别软件品，他们巧妙地将其拼写为 K。 这让我们担心 Rekognition 用于其他任务。