Blake Howard is the creative director of Matchstic, a brand identity firm in Atlanta.

布莱克·霍华德是亚特兰大品牌识别公司 Matchstic 的创意总监。

You look at our social footprint, the number of people that brand recognize one of us.

您看我们的社会影响力，品牌能识别我们中员的民众数量。

Also some brands can recognize when the ink isn't their own and give you an error message.

有些品牌能够识别出使用的不是它们自己的墨水，并会给出错误消息。

They project a brand identity, from the red coats of Virgin Atlantic crew to the browns uniform of UPS delivery drivers.

它们传达了品牌识别，从维珍大西洋航空乘务员的红色外套到UPS送货司机的棕色制服。

You're talking about Rekognition, Amazon's brand of face recognition software, which they cleverly spell with a K. This makes us concerned about other tasks that Rekognition is being used for.

你说的是 Rekognition， 亚马逊的人脸识别软件品牌，他们巧妙地将其拼写为 K。 这让我们担心 Rekognition 用于其他任务。