In a 1980 study, for example, test participants were asked to name the flavor of the beverage they were drinking without being able to see that beverage.
If you drink the alcohol you're going to pay for the alcohol, if you eat the snacks you're, going to pay for the snacks, so be careful about that as well.
It was a rich person's beverage, imbued with health and spiritual properties, and inevitably when the Spanish invaded and colonised the areas where it was found, they adopted it for their own use.