There are nowadays many people in professions and say Wall Street or Silicon Valley that, you know, are often described as the visionaries and the whizkids who come up with all these wonderful products.
After many years of poor results, technological wizards have devised programs for automated translation, speech recognition (as in dictation software) and other services that are actually usable, if far from perfect.
Roche set his sights on the hottest consumer marketing wizard of the moment, John Sculley, president of the Pepsi-Cola division of PepsiCo, whose Pepsi Challenge campaign had been an advertising and publicity triumph.
The same tech wizards deploying " blocklist" have proposed new terms for " master" and " slave" in computing (whereby one process or device controls another).