In the past, and still nowadays in some areas, the plates were smashed against the doors of your beloved ones, who were very happy about it since it represented love and good omen for the coming year.
Secondly, there is something very powerful in our need to be pampered and looked after, It's almost as if we return to being a baby, when everything was done for us and we felt safe and secure.
There is so much out there to buy, and while it's wonderful to indulge yourself when you want to feel pampered, I definitely do occasionally, on a daily basis I really just value my sunscreen and moisturizer and water.