I know, I know, some wag has already pointed out that deliver, unite and defeat was not the perfect acronym for an election campaign, since unfortunately it spells 'dud'.
Campaigning can involve handing out political leaflets, speaking in public debates, talking to people during door to door visits, and party political broadcasts.
Now, as you might imagine, Procter and Gamble, who own the products, were incredibly unhappy about this and they set up an extremely expensive ad campaign designed to stop people from consuming these products.