The owners of France's Yves Saint Laurent, Dior, Louis Vuitton and Givenchy, Zara and Balenciaga in Spain, they're all promising hundreds of thousands of masks.
Adidas, a German sportswear-maker, joined Balenciaga, a fashion label owned by Kering, a luxury-goods conglomerate, in cutting ties with Kanye West, a rapper and fashion designer, for his anti-semitic remarks.
At the start of this year, Ye announced a collaboration-within-a-collaboration with the high fashion brand Balenciaga, whose creative director, Demna, is a close friend of his.
And competition has heated up by resurging smaller brands like Moncler, whose puffer jackets have taken over Tik Tok, Balenciaga, whose sneakers have become a crowd favorite, and Louboutin's timeless red-bottom stilettos .