Bloomsbury, a publishing house based in Britain, recently reported record sales and a 220% rise in profits, which Nigel Newton, its boss, put down partly to the " absolute phenomenon" of BookTok.
No one knows precisely what causes the spur in the spud product's popularity, but some attribute to an advertising campaign called, Fever for the Flavor of Pringles.
When a child, however, breaks such a rule, we attribute this to their naive understanding of our social manners and up to a certain age at least, do not openly sanction them for it.